TRANSFORMING WATER INTO STANDARD OF EXCELLENCE
For more than four decades,
I have dedicated my life to the science, engineering, and art of beverage manufacturing.
My professional journey began with Pepsi-Cola and evolved through leadership roles across the UNITED ARAB EMIRATES AND THE region, including Dubai Refreshment (Pepsi), Aquafina, Masafi Water, Crystal Mineral Water, and Hatta Mineral Water.
These years have shaped my philosophy: that true excellence in this industry is achieved where engineering precision meets respect for nature.
Today, at Reindeer Water, we are not simply launching another brand. We are shaping a legacy.
Our vision is born in the pristine landscapes of Norway — where untouched glaciers, disciplined craftsmanship, and environmental responsibility define the standard of purity. With the strong backing of a distinguished UAE investment group, we are building a world-class operation grounded in advanced factory design, uncompromising quality control, and sustainable production practices.
This project represents the culmination of 45 years of experience in building, managing, and elevating beverage facilities across markets. Every detail —
from FACTORY DESIGN AND BUILDING to equipment selection, from operational excellence to global market positioning — will reflect a lifetime devoted to mastering this industry.
As I enter the later chapter of my professional journey, I do so with renewed purpose. Reindeer Water is more than a business endeavor; it is the final signature of my career — a commitment to create one of the world’s
most respected premium water brands.
We move forward with clarity, discipline, and ambition.
Thank you for joining us on this journey.
AbdelBaset Bayoumi
Chief Executive Officer
Reindeer Water